Every year, the Pantone Color Institute establishes the color that will influence all the collections of the great fashion houses, interior designers and other companies working with color. This year it’s all about this rich and luxurious color- ultra violet- color chosen by the Pantone Institute for 2018.

PANTONE 18-3838 Ultra Violet communicates: originality, ingenuity and visionary thinking.

Lavender-ultra violet Pantone color 2018

 Image source: www.worldfortravel.com

Fashion designers have presented their collections for 2018 and they embraced very well the color of the year in their collections. Celebrities were among the first to advertise this gorgeous color. Gigi Hadid, Rihanna, Kylie Jenner and even  Queen Elizabeth II wore this magnificent color.

Queen Elizabeth II wearing Pantone ultra violet; Source: www.People.com

Queen Elizabeth II wearing Pantone ultra violet

Rihanna wearing light ultra violet dress; Source: www.usmagazine.com

Rihanna wearing light ultra violet dress

Gigi Hadid wearing ultra violet coat; Source: www.popsugar.com

Gigi Hadid wearing ultra violet coat

Kylie Jenner wearing ultra violet dress; Source: www.today.com

Kylie Jenner wearing ultra violet dress